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MERIDA News

Merida

MERIDA NEWS

Exclusive interview in What MTB with Birzman founder Lawrence Kuo

Check out this month’s What MTB mag. (No.116) December 2010 issue, page 30/31 for an exclusive interview with Birzman founder Lawrence Kuo.

Industry veteran journalist Justin Loretz quizzed Lawrence during his trip to the UK back in May this year, and describes Birzman’s unique approach as both “distinctive” and “aesthetically minded”.

Mr Loretz, favourably compares our favourite tool brand to the likes of Apple Computers and heralds Birzman as perhaps the first Taiwanese Super brand to rival the likes of Crank Brothers and Giro as design leaders.

Click here to read the full interview and to check out the Birzman competiton run in the same issue of What MTB.

For further details on the UK Birzman range please go to the Birzman webiste www.birzman.co.uk.

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