More history. more bike.25 years

 

MERIDA IMAGE TRAILER

MERIDA COMPANY PRESENTATION

MERIDA’s company founder Ike Tseng (1932–2012) was a very honour-able person and a real visionary. During a trip through the USA at the beginning of the 1970s, he discovered a note at the door of a bike shop stating that no bikes from Taiwan were accepted for repair due to bad quality. This annoyed Ike Tseng – and already shortly after, in September 1972, the first production plant of his company Merida Industry Co., Ltd. was opened in Yuanlin (Taiwan). The man whose life motto was “move with passion and courage” chose the name “Merida” intentionally: The rough translation of the three syllables “Me-Ri-Da” means that the company’s intention is to manufacture only beautiful and high-quality products enabling anyone to reach her or his destination as pleasantly as possible. But Ike Tseng wouldn’t have been himself if he had been satisfied with the successful realization of his plan to be able to offer high-quality bikes “Made in Taiwan”. So in 1988, he took the second big step by launching the independent brand MERIDA: In accordance with the corporate philosophy, the frames of a complete range of sophisticated and internationally recognized bikes should be graced deservedly by the three syllables “Me-Ri-Da”.

In 2013, MERIDA celebrates its 25th anniversary – and justifiably so, we are very proud to live up to the expectations of our founder. By combining an experienced German R&D centre with excellent Taiwanese production competence, MERIDA is able to satisfy demanding bikers with everything imaginable – models for children, e-bikes or high-end racing machines. We are especially proud of the fact that MERIDA lives up to its ultimate athletic ambition every year by equipping the pro road racers of the BAHRAIN MERIDA PRO CYCLING TEAM and the long list of selected MERIDA athletes with top-level “working tools” scoring highest athletic honours very regularly.

On the occasion of completing a successful quarter of a century, we were extremely proud to present our customers a new appearance of the brand MERIDA with our new mantra: MORE BIKE. Because a MERIDA always offers the essential “more” which gives you the pleasant feeling of having chosen the right bike.


Mr. Michael Tseng 
President & CEO Merida Industry Co., Ltd.

 


merida. More bike.More Passion

“Countless steps are necessary until a sudden idea becomes a great bike. Around the world, thousands of MERIDA staff members believe in this idea from the outset and do their really best to realize it with perfection.”

Daniel Schwenk, Senior R&D Manager MERIDA

You do see: a bicycle. A beautiful construction with a frame as reliable centrepiece, two wheels and many other components. You do not see: the soul of this bicycle. All those complex ideas behind the concept. All those long hours invested by a lot of dedicated people before you can ride this MERIDA bicycle. All those intensive discussions, precise drawings, dismissed thoughts and tough test runs on prototypes. You do not see: the welders, the varnishers, the busy hands of the mechanics, the warehouse staff or the quality management. You do not see: our great passion.

But it is exactly this passion which distinguishes a MERIDA from all other bicycles. Since company founder Ike Tseng opened his first production plant in 1972, each and every MERIDA bike has been representing his spirit and his credo “Move with passion and courage!” So we are still moving forward – always driven by the convictions that each and every MERIDA model has to become a very special one. Because in the end, it is determined to become your bike! That’s why the experienced engineers and designers of the German R&D headquarters co-operate very closely with our competent Taiwanese production experts – right from the very first blueprints and during all following working stages. No CAD drawing remains untuned, no question about the possible specifications of the respective bike model remains unanswered – not to forget: globally in 77 countries whose distributors always observe the respective national markets and trends with ultimate attention. That’s why they already know today what you as a MERIDA customer will desire tomorrow. Only due to this fact, we are able to offer you a wide range of excellent bikes which carries rightly and proudly the MERIDA signet on the head tube and our logo on the down tube.

After a quarter of a century, MERIDA stands for bicycles “Designed and Engineered in Germany, Made in Taiwan“ – and thus for the close interlocking of world-class technological know-how, premium manufacturing competence and the dedication of countless staff members all over the planet.

MORE PASSION. MORE BIKE.

 

merida. More bike.More Innovation

“At MERIDA, our German R&D headquarters works hand in hand with the production in Taiwan – each party contributes its special strengths. In this way, we consistently guarantee top-level qualities for each
of our technologies.”

Juergen Falke, Director of Products MERIDA

From day one, MERIDA has been following the objective to design bikes with a unique and progressive character. Bikes which represent all advantages of Taiwan’s second-largest bike manufacturer but never look or feel like mass products. Bikes which are as individual as you – as the MERIDA customer.

Therefore the list of MERIDA’s very own top-level technologies is very long and still growing. For example, as one of the world’s first manufacturers, MERIDA trusted in HFS for the creation of aluminium tubes. The “Hydroforming System” allows for exciting frame shapes by moulding the raw material with hot oil under high pressure. Thanks to HFS, MERIDA bikes stand out from the mass of conventional aluminium bikes and convince with very inspiring designs. But our modern MERIDA technologies do not only define the look of your personal bike: Sophisticated carbon production concepts such as “Double Chamber Technology”, “Bio Fiber Damping Compound” or “Flex Stay” rear stays help our experienced engineers and designers to develop high-tech machines with world-class performance. That’s why pro athletes like MERIDA athlete and former World Champions Gunn-Rita Dahle Flesjå and José Antonio Hermida or the road racers of the BAHRAIN MERIDA PRO CYCLING TEAM utilize these impressive advantages of our premium bikes within the international world of professional sports.

But continuous innovation at MERIDA does not only mean the successful utilization of cutting-edge frame technologies: We always pay equal and full attention to the fact that all production processes are thoroughly modern or that e. g. also our suppliers’ work attitude is as demanding and passionate as our own one. Therefore the engineers of our German R&D headquarters travel to Asia regularly to accompany all manufacturing steps and to guarantee that all MERIDA innovations really become your personal advantage in the end.

MORE INNOVATION. MORE BIKE.

 

merida. More bike.More Success

“I have been relying on MERIDA since 2004 and are still putting my trust in the latest ‘designed in Germany, handmade in Taiwan’ machines. My current two race bikes – the BIG.NINE TEAM and the NINETY-SIX TEAM combined the latest material technologies, are super light weight and handle today's demanding courses perfectly.”

José Antonio Hermida, 3 times World Champion, MERIDA athlete

For more than a decade now, MERIDA has been very active in supporting some of the best riders in the world. Up to the end of 2016 MERIDA was the title sponsor and material supplier of the MULTIVAN MERIDA BIKING TEAM – one of the most successful mountain bike teams of all time. Over the 13 years of its existence, the team managed to collect 15 World Championships and 15 European titles along an endless list of national trophies. On top of that, it also secured more than 30 World Cup wins as well as both Gold and Silver at Olympic Games. Nowadays MERIDA focuses its MTB activities on supporting some of the finest mountain bike athletes in the world – amongst them former World Champions Gunn-Rita Dahle Flesjå and José Antonio Hermida as well trials superstar Dominik Raab…just to mentioned a few.

But MERIDA also has a strong presence on the road through the BAHRAIN MERIDA PRO CYCLING TEAM – a team that has high ambitions to not just leave their mark on selected stage races and the classics, but also to be up at the front of the ‘Grand Tours’.  

For MERIDA, the investments in connection with these sponsorships are much more than just a question of global marketing: Like in the Formula 1, the very close cooperation between experienced engineers and passionate pro athletes generates highly valuable knowledge which is utilized directly for new projects. A current example is the extremely lightweight frame construction paired with the most up to date geometry of our 29er MTB hardtail BIG.NINE (new for 2017): It results from our MTB pros’ feedback (in particular MERIDA athlete and hard tail lover José Antonio Hermida) to achieve outstanding over-all weight, superb acceleration and fantastic control on today’s technically demanding race courses – all objectives which were realized impressively by the highly competent R&D department around Juergen Falke, MERIDA’s Head of Design. Another successful example for meticulous knowledge transfer from the professional biking sector is our super lightweight SCULTURA DISC (also new for 2017): Mirrored on its record breaking (rim brake) brother the SCULTURA (new in 2016) the SCULTURA DISC incorporates modern disc brake technology perfectly, while maintaining its outstanding comfort levels, its responsive yet controlled riding characteristics and the ability to fit extra-wide 28 mm tyres. This corresponds to the pro road racers’ wish to conserve a certain degree of remaining comfort for extremely tough stages on long cobbled sections (e. g. at the famous classic races in Belgium) – and therefore to save enough pedal power to win even the longest stage in the end.

You as a MERIDA customer benefit directly from the energy-sapping performance of our pro athletes. Because whenever José Hermida or Gunn-Rita Dahle Flesjå rush over toughest cross-country and marathon courses or Vincenzo Nibali or Sonny Colbrelli celebrate a stage win at a UCI WorldTour race: Their success is our motivation – and therefore your advantage!

MORE SUCCESS. MORE BIKE.

 


MERIDA on TVMORE BIKE

MERIDA TV-Commercial 2015 NINETY-SIX TEAM

MERIDA TV-Commercial 2015 SCULTURA TEAM

MERIDA TV-Commercial 2015 BIG.NINE

MERIDA TV-Commercial 2015 REACTO

MERIDA TV Spot 2014 (Eurosport)

MERIDA TV Spot 2013

 


Merida BikesCatalogue 2017

 

 

Merida E-BikesCatalogue 2017