More history. more bike.25 years
MERIDA IMAGE TRAILER
MERIDA COMPANY PRESENTATION
MERIDA’s company founder Ike Tseng (1932–2012) was a very honour-able person and a real visionary. During a trip through the USA at the beginning of the 1970s, he discovered a note at the door of a bike shop stating that not any bikes from Taiwan were accepted for repair due to bad quality. This annoyed Ike Tseng – and already shortly afterwards in September 1972, the first production plant of his company Merida Industry Co., Ltd. was opened in Yuanlin (Taiwan). The man whose life motto was “move with passion and courage” chose the name “Merida” intentionally: The rough translation of the three syllables “Me-Ri-Da” means that the company’s intention is to manufacture only beautiful and high-quality products enabling anyone to reach her or his destination as pleasantly as possible. But Ike Tseng wouldn’t have been himself if he had been satisfied with the successful realization of his plan to be able to offer high-quality bikes “Made in Taiwan”. So in 1988, he took the second big step by launching the independent brand MERIDA: In accordance with the corporate philosophy, the frames of a complete range of sophisticated and internationally recognized bikes should be graced deservedly by the three syllables “Me-Ri-Da”.
In 2013, MERIDA celebrates its 25th anniversary – and justifiably so, we are very proud to live up to the expectations of our founder. By combining an experienced German R&D centre with excellent Taiwanese production competence, MERIDA is able to satisfy demanding bikers with everything imaginable – models for children, e-bikes or high-end racing machines. We are especially proud of the fact that MERIDA lives up to its ultimate athletic ambition every year by equipping elite pilots like the MTB riders of the MULTIVAN MERIDA BIKING TEAM or the pro road racers of the TEAM LAMPRE-MERIDA with top-level “working tools” scoring highest athletic honours very regularly.
On the occasion of this successful quarter of a century, we are also proud to present our customers a new appearance of the brand MERIDA with Model Year 2014: MORE BIKE. Because a MERIDA always offers the essential “more” which gives you the pleasant feeling of having chosen the right bike.
Mr. Michael Tseng
President & CEO Merida Industry Co., Ltd.
merida. More bike.More Passion
“Countless steps are necessary until a sudden idea becomes a great bike. Around the world, thousands of MERIDA staff members believe in this idea from the outset and do their really best to realize it with perfection.”
Daniel Schwenk, Senior R&D Manager MERIDA
You do see: a bicycle. A beautiful construction with a frame as reliable centrepiece, two wheels and many other components. You do not see: the soul of this bicycle. All those complex ideas behind the concept. All those long hours invested by a lot of dedicated people before you can ride this MERIDA bicycle. All those intensive discussions, precise drawings, dismissed thoughts and tough test runs on prototypes. You do not see: the welders, the varnishers, the busy hands of the mechanics, the warehouse staff or the quality management. You do not see: our great passion.
But it is exactly this passion which distinguishes a MERIDA from all other bicycles. Since company founder Ike Tseng opened his first production plant in 1972, each and every MERIDA bike has been representing his spirit and his credo “Move with passion and courage!” So we are still moving forward – always driven by the convictions that each and every MERIDA model has to become a very special one. Because in the end, it is determined to become your bike! That’s why the experienced engineers and designers of the German R&D headquarters co-operate very closely with our competent Taiwanese production experts – right from the very first blueprints and during all following working stages. No CAD drawing remains untuned, no question about the possible specifications of the respective bike model remains unanswered – not to forget: globally in 88 countries whose distributors always observe the respective national markets and trends with ultimate attention. That’s why they already know today what you as a MERIDA customer will desire tomorrow. Only due to this fact, we are able to offer you a wide range of excellent bikes which carries rightly and proudly the MERIDA signet on the head tube and our logo on the down tube.
After a quarter of a century, MERIDA stands for bicycles “Designed and Engineered in Germany, Made in Taiwan“ – and thus for the close interlocking of world-class technological know-how, premium manufacturing competence and the dedication of countless staff members all over the planet.
MORE PASSION. MORE BIKE.
merida. More bike.More Innovation
“At MERIDA, our German R&D headquarters works hand in hand with the production in Taiwan – each party contributes its special strengths. In this way, we consistently guarantee top-level qualities for each
of our technologies.”
Juergen Falke, Director of Products MERIDA
From day one, MERIDA has been following the objective to design bikes with a unique and progressive character. Bikes which represent all advantages of Taiwan’s second-largest bike manufacturer but never look or feel like mass products. Bikes which are as individual as you – as the MERIDA customer.
Therefore the list of MERIDA’s very own top-level technologies is very long and still growing. For example, as one of the world’s first manufacturers, MERIDA trusted in HFS for the creation of aluminium tubes. The “Hydroforming System” allows for exciting frame shapes by moulding the raw material with hot oil under high pressure. Thanks to HFS, MERIDA bikes stand out from the mass of conventional aluminium bikes and convince with very inspiring designs. But our modern MERIDA technologies do not only define the look of your personal bike: Sophisticated carbon production concepts such as “Double Chamber Technology”, “Bio Fiber Damping Compound” or “Flex Stay” rear stays help our experienced engineers and designers to develop high-tech machines with world-class performance. That’s why pro athletes like the MTB riders of the MULTIVAN MERIDA BIKING TEAM or the road racers of the TEAM LAMPRE-MERIDA utilize these impressive advantages of our premium bikes within the international world of professional sports. The convenient overview on pages 24 and 25 informs you at a glance about all technologies utilized by MERIDA in the current Model Year 2014.
But continuous innovation at MERIDA does not only mean the successful utilization of cutting-edge frame technologies: We always pay equal and full attention to the fact that all production processes are thoroughly modern or that e. g. also our suppliers’ work attitude is as demanding and passionate as our own one. Therefore the engineers of our German R&D headquarters travel to Asia regularly to accompany all manufacturing steps and to guarantee that all MERIDA innovations really become your personal advantage in the end.
MORE INNOVATION. MORE BIKE.
merida. More bike.More Success
“Since 2002, I’ve always been able to rely on MERIDA. No matter which challenge to master: The material performs at premium level. My current World Champion bike is the BIG.NINE – downright perfect for marathons.”
Gunn-Rita Dahle Flesjå, reigning Marathon World Champion
For more than a decade now, MERIDA has been acting very successfully as title sponsor and material supplier of the MULTIVAN MERIDA BIKING TEAM: Besides World and European Championship titles, our pro MTB riders have also won Olympic Gold and Silver. In early 2013, this intensive pro sports commitment was extended in form of the TEAM LAMPRE-MERIDA. So for the very first time since the market launch 25 years ago, our bikes prove themselves weekly and globally in the no-compromise worlds of professional off-road biking and road racing.
For MERIDA, the investments in connection with these sponsorships mean definitely much more than just a question of global marketing: Like in the Formula 1, the very close cooperation between experienced engineers and passionate pro athletes generates highly valuable knowledge which is utilized directly for new projects. A current example is the special chain stay construction of our 27.5” MTB hardtail BIG.SEVEN (new for 2014): It results from our MTB pros’ feedback to achieve even more comfort and therefore even less exhaustion during technically demanding downhills (especially when riding out-of-saddle) – an objective which was realized impressively by the highly competent R&D department around Juergen Falke, MERIDA’s Head of Design. Another successful example for meticulous knowledge transfer from the professional biking sector is our innovative comfort road racer RIDE SL (also new for 2014): Its special rear stay construction offers not only a lot of comfort but also enough space for extra-wide 28 mm tyres. This corresponds to the pro road racers’ wish to conserve a certain degree of remaining comfort for extremely tough stages on long cobbled sections (e. g. at the famous classic races in Belgium) – and therefore to save enough pedal power to win even the longest stage in the end.
You as a MERIDA customer benefit directly from the energy-sapping performance of our pro athletes. Because whenever José Hermida or Gunn-Rita Dahle Flesjå rush over toughest cross-country courses or Filippo Pozzato celebrates a stage win at a UCI WorldTour race: Their success is our motivation – and therefore your advantage!
MORE SUCCESS. MORE BIKE.
MERIDA on TVMORE BIKE
MERIDA TV-Commercial 2015 NINETY-SIX TEAM
MERIDA TV-Commercial 2015 SCULTURA TEAM
MERIDA TV-Commercial 2015 BIG.NINE
MERIDA TV-Commercial 2015 REACTO
MERIDA TV Spot 2014 (Eurosport)
MERIDA TV Spot 2013