Team Lampre-MERIDAPress Camp 2013
For the first time in the company’s history, MERIDA has stepped into the global spotlight as a supplier and co-sponsor of a UCI WorldTour team at the beginning of February. More than 340 people attended TEAM LAMPRE-MERIDA’s official Press Camp on Majorca – amongst them 140 journalists from 26 countries. Numerous editors of daily newspapers and well-reputed special interest magazines were participating as did radio and TV reporters from all over the world.
To festively present the team in its flashy fuchsia, blue and green kit all the guests were shuttled to the venerable „Es Turo“ finca close to the Northern Majorcan town of Alcudia. After a short „get together“ around an impressively sized fire in the finca’s atrium, the official program of the evening started. Both MERIDA and its team partner Lampre contributed to the following presentation. Lampre’s general manager Emanuele Galbusera and MERIDA’s senior vice president William Jeng acted like a well-trained team, giving all attendees an impressive and lasting idea why Lampre with its more than 20 years of experience in racing and MERIDA with its 41 years of manufacturing expertise are going to be such a powerful team within the WorldTour circus. „Not only is MERIDA Taiwan’s second biggest bicycle manufacturer, we are also one of the most experienced being founded in 1972“, MERIDA’s senior vice president William Jeng stressed. „On the other hand, Lampre and the Galbusera family are partners that have been supporting cycling for numerous years not for self-serving goals, but based on conviction and passion. For MERIDA, this is an impressive and powerful partner.“
The same convinced enthusiasm also was writ large in the faces of all riders of TEAM LAMPRE-MERIDA when they were called to appear on stage one by one after two documentaries full of images of success of both Lampre and MERIDA.
First the riders grouped around their official workhorse, the MERIDA SCULTURA that had been presented a while ago already. But then a futuristic, sleek projectile made its way to the stage as well: MERIDA’s WARP TT time trial that had originally not been scheduled to be revealed before the next day.
This special bike that will be used by TEAM LAMPRE-MERIDA in all individual and team time trials in the coming months with over 120 races was at the centre of the next morning’s product presentation. MERIDA Europe’s head of development Jürgen Falke went into the details in the conference room of the four-star Iberostar Playa de Muro. More then 140 journalists were attending, attentively noting all the facts about the WARP TT that had been successfully passing its last tests in the wind tunnel just a few days before the Press Camp started. One of the highlights of this time trial machine is its patent pending „Modular Head“ system: This allows for a simple and efficient adjustment of the handlebar position within the stem, thus allowing for the best possible adaption of the machine to its pilot. „And that is a key element on the way to posting fastest times on the road“, as MERIDA’s head of R&D Jürgen Falke points out.
As soon as the presentation was finished, the attending journalists were invited to get a first hand experience of the equipment the professional athletes ride, and the weather was perfect to do so. While the road bikes specifically designed for TEAM LAMPRE-MERIDA’s needs – apart from the WARP TT there are two more projects in the pipeline – are scheduled to be officially presented to the global audience later on in the season, the media already got a chance to experience how well MERIDA’s bicycles suit the team’s ambitious goals at the beginning of February.