Brand News

A trip to MERIDA’s home country


A trip to MERIDA’s home country

As a long racing season came to an end, Gunn-Rita Dahle Flesjå and Thomas Litscher of the MULTIVAN MERIDA BIKING TEAM traveled to Taiwan. They visited the headquarters of both MERIDA and MAXXIS and participated at the Merida Cup race and festival. In addition they also shared their knowledge with Taiwanese mountain bike enthusiasts at various workshops.



Taiwan is not only the heart of the global bicycle industry: Its hilly to mountainous terrain is also ideally suited for ambitious cyclists. Both Gunn-Rita Dahle Flesjå and Thomas Litscher of the MULTIVAN MERIDA BIKING TEAM got to experience this on their recent trip to Taiwan. And their schedule for this trip was loaded: The two professional riders made good use of the opportunity to visit both MAXXIS and MERIDA and have a close look at both companies’ production lines. The two athletes of the MULTIVAN MERIDA BIKING TEAM also attended a number of workshops where they readily shared their knowledge regarding ergonomics, training schedules and bike handling skills with Taiwanese mountain bike enthusiasts. Gunn-Rita Dahle Flesjå was participating at Taichung’s City Ride as well. Despite an early start at six o’clock in the morning, this event was a huge success, attracting more than 5000 cycling enthusiasts.

The real highlight was still to come though, as the Merida Cup & Bike Festival 2014 was held on November 8th in Yuanlin, the town that hosts MERIDA’s headquarters. Despite the huge numbers of participants Gunn-Rita Dahle Flesjå and Thomas Litscher showed no fears of contacts whatsoever. The two star riders of the MULTIVAN MERIDA BIKING TEAM patiently signed autographs, gave valuable advice on how to master key sections of the technically demanding race course and finally participated in the main elite race. While Thomas Litscher lived up to his reputation and handsomely won this race, Gunn-Rita Dahle Flesjå also managed to keep quite a number of men behind her. Just for fun the Norwegian also participated in two more races, the kids’ race being one of them.

„The course was very technical and fun to ride: Apart from countless corners, the singletracks offered a mix of deep sand and rocky sections. As the circuit was short and featured no long or steep climbs, the racing was very intense and fast“, Gunn-Rita Dahle Flesjå said after the race that she had been riding with the number 1 plate in the men’s elite category. Much to the joy of MERIDA’s vice president    William Jeng the race was won by Thomas Litscher. The Swiss rider of the MULTIVAN MERIDA BIKING TEAM commented after the race: „The competition might not have been that strong, but temperatures of about 35 degrees Celsius made the race hard anyway. The course was pretty demanding as well, so you had to be careful . Winning the race was a worthy conclusion of a beautiful trip that offered a lot of unforgettable impressions.“