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After four years as a co-title sponsor with Lampre-Merida, at the beginning of 2017, Merida Bikes joined the Bahrain McLaren Pro Cycling Team, both as the technical sponsor and main partner of this newly formed team. After three incredible years, Merida Bikes then joined forces with the Team Bahrain McLaren for the 2020 season. It’s safe to say 2020 was a challenging year for the pro peloton with its fair share of ups and downs, but for 2021 Merida is staying with the Bahrain Cycling Team and forming the new Team Bahrain Victorious as the official bicycle supplier and technical partner.
Team Bahrain Victorious will have access to three different bikes, allowing the riders to go for their preferred setup as well as tailor their machines for the various terrains, courses and conditions. The riders will use the Scultura and Reacto on stages and single-day events and the Time Warp dedicated TT bike for individual and team time trials.