Road RacingTeam Lampre-merida
For Taiwan’s second-largest bicycle manufacturer, not only a new year but also an entirely new era began as per January 1st 2013: While MERIDA is going into what is already its tenth season as the main sponsor of the MULTIVAN MERIDA BIKING TEAM, it has also decided to enter the UCI WorldTour and sponsor a professional road racing team for the first time ever with TEAM LAMPRE-MERIDA.
In the world of mountain biking, MERIDA has already made itself known as a highly innovative brand with high-end products. With TEAM LAMPRE-MERIDA it now enters the Champions League of road racing as well. And choosing Lampre as partner was no coincidence by far: Where MERIDA has no history or identity of its own in road cycling, Lampre’s WorldTour team has an impressive 20 years of experience. Now MERIDA adds its engineering and manufacturing know-how to the mix to give Lampre a new boost of motivation so it can claw its way back to the top ranks of the WorldTour again.
Apart from the all-round workhorse SCULTURA SL and the all-new time trial machine WARP TT that have already been officially presented to the public, TEAM LAMPRE-MERIDA is going to receive two other bikes fresh from MERIDA’s R&D department as the season progresses: One for classic races on cobbled roads such as Paris-Roubaix and a semi-aero concept to help building up sprint trains and survive long solo escapes. These models will be officially presented at the time of their first use in competition.
Apart from MERIDA’s existing website, please find additional information on the official website of the team. Up-to-date race information can be found on facebook and on twitter.