More history. more bike.25 years
MERIDA IMAGE TRAILER
MERIDA COMPANY PRESENTATION
MERIDA’s company founder Ike Tseng (1932–2012) was a very honour-able person and a real visionary. During a trip through the USA at the beginning of the 1970s, he discovered a note at the door of a bike shop stating that no bikes from Taiwan were accepted for repair due to bad quality. This annoyed Ike Tseng – and already shortly after, in September 1972, the first production plant of his company Merida Industry Co., Ltd. was opened in Yuanlin (Taiwan). The man whose life motto was “move with passion and courage” chose the name “Merida” intentionally: The rough translation of the three syllables “Me-Ri-Da” means that the company’s intention is to manufacture only beautiful and high-quality products enabling anyone to reach her or his destination as pleasantly as possible. But Ike Tseng wouldn’t have been himself if he had been satisfied with the successful realization of his plan to be able to offer high-quality bikes “Made in Taiwan”. So in 1988, he took the second big step by launching the independent brand MERIDA: In accordance with the corporate philosophy, the frames of a complete range of sophisticated and internationally recognized bikes should be graced deservedly by the three syllables “Me-Ri-Da”.
In 2013, MERIDA celebrates its 25th anniversary – and justifiably so, we are very proud to live up to the expectations of our founder. By combining an experienced German R&D centre with excellent Taiwanese production competence, MERIDA is able to satisfy demanding bikers with everything imaginable – models for children, e-bikes or high-end racing machines. We are especially proud of the fact that MERIDA lives up to its ultimate athletic ambition every year by equipping the pro road racers of the BAHRAIN MERIDA PRO CYCLING TEAM and the long list of selected MERIDA athletes with top-level “working tools” scoring highest athletic honours very regularly.
On the occasion of completing a successful quarter of a century, we were extremely proud to present our customers a new appearance of the brand MERIDA with our new mantra: MORE BIKE. Because a MERIDA always offers the essential “more” which gives you the pleasant feeling of having chosen the right bike.
Mr. Michael Tseng
President & CEO Merida Industry Co., Ltd.
merida. More bike.More Passion
“Countless steps are necessary until a good idea becomes a great bike. Around the world, thousands of Merida staff believe in this idea from the outset and do their best to realize its perfection.”
Daniel Schwenk, Senior R&D Manager MERIDA
When you see a Merida bicycle, you see a beautiful frame, two wheels and a selection of components.
But, what you don’t see are the many ideas cast aside, the intense discussions between designers, engineers and athletes; the prototypes ridden to the limit, and tested to destruction.
You don’t see the countless people who have an input into your new bike, the years of training and development in every role from assembly line to senior management.
The passion to build something better and more beautiful is what drives everybody at Merida.
The motto of Ike was to “move forward with passion and courage” and that pursuit of brave new ideas continues every day.
There are many questions, what do riders want? what do riders need? What is possible? Can we make it better?
You are passionate about your riding, and we are passionate about making sure that what you ride is the best it can be.
MORE PASSION. MORE BIKE.
merida. More bike.More Innovation
“At Merida, our German R&D headquarters works hand in hand with the engineers and production team in Taiwan – each party contributes its special strengths. In this way, we consistently guarantee top quality for each of our technologies.”
Juergen Falke, Director of Products MERIDA
At Merida we have a long and proud tradition of innovation; creating ground breaking and world leading bikes, of developing new production techniques to constantly improve product performance at every level.
Our philosophy has always been to work with the best partners:- two minds are better than one. We have partnered with German universities to test products in extreme conditions, worked with suppliers with expertise in the automototive and sporting goods industries, all in the name of pushing our understanding further and innovating more.
The launch of the Lampre-Merida pro-tour team has pushed our R&D team even harder. To compete at the very top level on the road, they have used all the years of learning to develop a range of bikes packed with innovation.
One example is mixing carbon with flax fibres in key areas of the bike to give class leading comfort statistics, so important for long hours in the saddle.
Many of our technologies are explained on page 10 and can be referenced by the icons.
MORE INNOVATION. MORE BIKE.
merida. More bike.More Success
“Since 2002, I’ve always been able to rely on Merida. No matter what challenge I set myself, the bikes perform at the highest level. My current World Champion bike is the BIG.NINE – downright perfect for marathons.”
Gunn-Rita Dahle Flesjå, reigning Marathon World Champion
For over a decade Merida has been title sponsor of the Multivan Merida Biking team, providing the professional MTB riders with bikes which have won World and European Championships as well as Olympic Gold and Silver.
From 2013 we are also co-sponsors of Team Lampre-Merida, so for the first time in our 25 year history we are competing at the top level of professional MTB and road racing.
Our sponsorship is more than a marketing exercise: like in Formula 1, the demands of competing at the highest level pushes development engineers further and further as they get feedback from the competitors.
Those developments are not just for the elite athletes, their demands feed into technology that benefits all riders.
The new Big Seven hardtail has special chainstay construction to achieve greater levels of comfort, in order to preserve the Multivan Merida Biking Teams energy reserves whilst riding out of the saddle on technical descents – something that will help amateurs and professionals alike.
Our new Ride SL also carries the same comfort thinking and has extra space for 28mm tyres, just what the Lampre Merida team need on cobbled classics in Belgium but also ideal for anybody wanting high performance and comfort for long hours in the saddle.
The efforts of our professional athletes deliver sporting success, but also drive our product success. The trickle down of their race winning technology makes better bikes for all of us.
MORE SUCCESS. MORE BIKE.